Today’s fabrics have become so much more technical and heat transfers are pacing right along with those fabrics when it comes to innovation. Improvements like stronger adhesives, flex materials for stretch and compression wear, lower temps and quicker times are all really opening up options for us when it comes to heat pressing. Even though … Continued

Why does a decoration business really care about the latest video trend? Well, influencers are trying to monetize their exposure to thousands or even millions of followers. As the promotional industry is well versed at tracking the best items to promote, it lends well that t-shirts could be a primary topic for these influencers! What … Continued

All embroiderers have struggles from time to time with an item that just cannot be hooped in a traditional tubular frame. It is a challenge that many deal with on a regular basis and it may end up with a company having to turn business and potential profits away. A clamping system is an investment … Continued

Polyester and polyester blends have grown in popularity over the years and have become a big market in the promotional products industry. From fashion to outerwear to athleticwear, it seems like everyone is asking for this fabric. Despite its popularity, it’s one of the fabrics that many printers struggle to print on. But never fear, there … Continued

Word of mouth has played a major role in the building of new business for all aspects of our industry. While a referral can place your company’s name into the mind of a possible customer, increasingly, their next step is to search for you online. This is where psychology kicks in. The typical website visitor … Continued

It’s an exciting time to be involved with garment decoration. For many years it was solely a choice between screen print or embroidery. Since then, we have enjoyed the changes in technology and the ride that has brought wider adoption of heat press, DTG, laser and digital printing. Today, a new heat press trend is … Continued

For something that’s supposed to make a business owner’s life easier, digital marketing sure is complicated. We see multi-million-dollar campaigns competing with a viral hashtag that’s based on current events. It’s never been easier. At the same time, it’s never been harder to run a media campaign or launch a new brand. We’ve traded some … Continued

This world moves fast. And it seems like the world of decorating is moving even faster. From new equipment and software to trending techniques and improved supplies… it can be hard to keep up. Our Decorator and Digital Solutions Team at SanMar works day in and day out to stay on top of the latest … Continued