Music videos, despite what you may have heard, did not kill the radio star. There was an obvious disruption, but the method for consuming music expanded to include internet-based streaming services…the music industry didn’t end. Instead, it grew. Similarly, today we are seeing a shift in marketing methods and consumer engagement within the decoration industry. … Continued

Women’s bicycles, kayaks, napkins and coins…what do all these things all have in common? COVID-fueled scarcity. There are so many items that have experienced significant growth during this pandemic. The concept of scarcity marketing is nothing new but in these times this already up-trending tactic can be deployed with dramatic results. Are you utilizing these … Continued

These are some surreal times we are living through. And while so many pieces of our businesses and lives have taken incredibly difficult turns, this year has also brought out the best in many people and organizations who have crafted new and innovative ways to help one another. One such website that stood out to … Continued

Imagine someone giving you $100,000 in cash but the money must be spent on your company, and every second it is not put into play, you lose a dollar. How fast would you act!? Likely, really fast, right? Now imagine the same concept but instead of money, the currency is TIME. Would you react as … Continued

As a member of the Decorator and Digital Solutions Team, one of the luxuries of my job is the ability to explore and research the challenges that decorators face. We strive to learn every day and are eager to share those experiences any time we can. Recently, a decorating challenge came in about screen printing … Continued

Today, it wouldn’t be a surprise to have an end user require a custom decorated product delivered within two to three days – something that would have been an exception to the rule a decade ago. The evolving norm of consumer behavior has driven us further toward an on-demand expectation, requiring a blend of product … Continued

Digitizing has made embroidery a very simple task – you only have to select a design, create its digital file and plug it onto embroidery machine. But if you are looking to make unique garments with supple, soft embroidery designs, there are many things you need to know, including giving importance to your fabric when … Continued

It is now a common practice to wear a face mask or face cover when in public and many want to show off their team affiliation, company, hobby or just something funny through the decoration on their mask. Companies want to be sure their employees and guests are safe and also want their masks branded. … Continued

The process of screen printing has remained virtually unchanged for many many years. Sure, there have been advances like computer-to-screen imaging and automation for the process of setting up and breaking down screen, but the nuts and bolts of the process are the same. Since the mid-90s, there’s been a new kid on the block: … Continued

It’s pretty much inevitable. With so many people covering their faces, eventually someone is going to want to enhance the look and add some decoration to it. We’re already seeing some fun examples of creative ideas out in the wild. These face covers are an important way to help slow the spread of the coronavirus … Continued