There are more than 80 millennials in the U.S. today. In fact, they outnumber Baby Boomers 3 to 1. Over the last year, millennials have become the majority in our country’s workforce, with an estimated buying power of $200 billion. Without a doubt, they are a force to be reckoned with.

Millennials have never known life without technology. They interact with and view the world in a different way than past generations have. Now in their early 20s to mid-30s, they are plugged in, feel they can make a difference in the world, rely on their connections for information, are brand-loyal and don’t trust traditional advertising. Their unique generation is shifting the way we all do business.

One-size-fits-all marketing and sales strategies no longer do the trick. We need to engage with and build relationships with millennials in the forums where they spend their time – online and on mobile devices.

Make it easy for millennials to find and share information about your products and your company. Find ways to personalize their experience with your company – help them feel special. Show them that you care about them – once they are happy with your company, they will become your brand advocate and share their positive experience with others.

Join our live webcast on Friday, May 20 to learn more about selling to millennials. Click here to register now.