Let’s be honest about something: nobody enjoys a cold call. There are even some who have declared the cold call dead. While those reports are somewhat exaggerated, we do agree that there’s a lot more you can do to capture your potential customers than plod through a list of phone numbers with a canned sales pitch.

In the promotional products industry, every interaction you have with your customer can have a huge effect, not only on whether you make a sale now, but also on how your customers perceive you in the future. You can just be that company with the t-shirts, or you can become a trusted advisor and partner for your customers.

The difference between the two lies in asking the right questions, and creating the right presentation.

Your potential customers can come from anywhere, and the tools you need to prepare to contact them are right at your fingertips. A simple internet search can tell you volumes about a company’s culture through their website and their social media presence, all information you can leverage to tell their story through a compelling, relevant presentation.

Your presentation can take many forms, from a simple pitch to a fully realized concept, from a presentation in a box to an inviting pop-up shop experience. The options are nearly endless, and getting it right will elevate each and every customer relationship you have.

Join us for our live webcast about The Power of Presentations this Friday, June 15, starting at 8:30 am (PT), when you’ll learn much more about what the right presentation can do to elevate your business. Register at SanMar U.