The outdoor enthusiast is no longer defined in marketing circles by the iconic, rugged mountain climber fist pumping at the summit. For decades, open-air outfitters sought after these brand loyal, hardcore trailblazers. And while it’s true that the lucrative outdoor market is exploding — the demographics are changing.

No longer does the image of the intense and hearty lone wolf define the 93 million people who are spending time outside in record numbers. People of all ages (and more women) are embracing active, healthy lifestyles. Today’s outdoor enthusiasts include casual campers, backwoods explorers, paddle boarders, hikers, runners and anyone who opts to walk the scenic route over driving. The numbers say it best:

• Participation in outdoor recreation reached a six-year high in 2012 with 142 million Americans ages six and older enjoying the outdoors.
• Americans ages six and older enjoying the outdoors.
• Between 2005 and 2011, there was a 25% surge in women who took up hunting.

No doubt, more people are getting off the couch and going outside more frequently — and they all need clothing and accessories for comfort and protection. Conventional wisdom once dictated that performance trumped fashion. Now, consumers are looking to adventure in clothing that offers the features they want and the camera-ready style they crave — without breaking the bank. Check out our latest guide and help your customers Gear up for the Great Outdoors. A few highlights:

Camo: Never Hide a Love for the Outdoors

Camo sends out a signal of camaraderie to others who might also share a love of hunting or the outdoors. To suit up those newly-minted lady hunters, our Russell Outdoors Ladies Realtree Cotton V-Neck shirt (LRO54V) features a contoured feminine cut in muted pink camo. A perfect fit for those on the hunt for style, too.

Bag it: Stow Gear & Snacks in Style

Help customers get ready for excursions with durable duffels, cinch bags or backpacks with space for gear, devices and nutrition on the go. Check out OGIO’s line of travel bags for the hunter, hiker, mountain climber or corporate rebel.

License to Chill: Reel in Comfort & Coverage

From the Saturday morning novice to the practiced fly fisherman, anglers of all stripes can appreciate Eddie Bauer’s Long Sleeve Fishing Shirt (EB 606). From the boat to the pier, this multi-tasking shirt serves up comfort and sun protection plus fly box pockets and a built-in rod holder.

Whether your customers are hardcore mountaineers or laid back explorers, we’ve got what they need to hit the open sea or rocky terrain in comfort and style.