School’s out for summer, and students are beyond ready for a few months of fun in the sun. In the world of promotional apparel, however, there’s no better time to start preparing to go back to school.

With over 76 million students in the United States, there’s plenty of opportunity to be found in this exciting market. While this is a number that changes only slightly from one year to the next, the population of students is always in flux, as older students graduate and move on to “real life” (whatever that is) and new students arrive.

Right now, as teachers and school administrators are wrapping up the year that’s ending, they’re also already preparing to greet their new and returning students with branded apparel and accessories. This is where you come in.

As we look to the school year to come, we naturally think about fall and winter school sports, such as football, basketball, soccer and volleyball. These bring crowds of students of every age. Spirit packs for these sports and others can include everything from a New Era^® Baseball Raglan Tee to a Sport-Tek^® Colorblock Fleece Hooded Pullover to a Port Authority^® Cinch Pack and more. Get creative with what you include in these fan favorite packs!

Once a student gets to college, it’s about much more than sports. College students live, work, learn and relax on campus and their apparel needs to reflect this, with styles that work for athleisure, everyday essentials, dorm and Greek living and even for alumni. From a colorblock beanie to a cinched laundry bag, from letterman jackets to flannel plaid pants, the options for life on campus are nearly endless.

We’ve got all this covered with outfits to inspire when selling to a school or team. Take a look at our Guide to Fall and Winter School Style, just recently released on SanMar.com

For an even deeper dive into the education market and how to get into it, tune into our School Sales and Styles webcast on June 21 – registration is open now!