When it launched about a year and half ago, the SanMar Media Library boasted a large collection of product photos and a few videos. Since then, we’ve been adding to it. Today it includes an even wider array of product photography and video content, plus a whole new set of marketing toolkits, flyers and resources to help make your job easier. Let’s take a closer look at a few of these new features.

Marketing Toolkits

If you’re looking for the right tool for your home improvement project, a toolkit is a good place to start. In the Media Library, a toolkit is a collection of marketing assets you can use to help you introduce product to your customers, all found in one place.

A Media Library Toolkit is focused on a specific set of product and can include:

• Flat product photography
• Lifestyle photography
• Logos
• Videos
• Digital banners
• Email templates
• Social media post templates

Photos and videos within a toolkit can be downloaded individually, so you can pick and choose what works best for you, while marketing assets like banners and email templates are packaged into an easily-downloadable file.

You’ll find links to our recent toolkits on the Media Library home page, including Allmade^® and the District^® Re-Tee^TM, as well as a toolkit devoted to our May product launch.

Flyers

We’ve developed a series of Teamwear Flyers to help promote your business with sports team customers. These focus on several different sports, including football, baseball, softball and even outfits for the band, each in several different color themes.

The Media Library flyers are print-ready PDF files available to download at the click of a button, and we’ll be adding more for different markets. Search for “flyers” or click on the “Teamwear Flyers” button on the home page to find them.

Business Resources

These next features augment the marketing tools listed above with education and knowledge for both your business and your customer.

• Vertical Market Presentations, including lookbooks for first responders, military, agriculture, automotive and others, plus our “Meet the Generations” presentation to help you better understand selling to Gen X, Millennials and Gen Z.
• Color guides and selling occasions to help you put together the right looks for the right customers at the right time.
• A Virtual Business Toolkit with tips and tricks you can share with your customer or use to help you run your business while staying safe and healthy.

All of the content listed here and more is freely available to you as a SanMar customer. Simply log in to SanMar.com, and click on Media Library in the Marketing section to get started. We’re continuing to add content as we develop it.

For additional assistance, or if you have any questions, our Customer Tech Support team will be happy to help:

• 1-800-426-6399 – ext. 4830
• customertechsupport@sanmar.com

Have you discovered a hidden gem on our Media Library? Share it, and join the conversation on Facebook, LinkedIn, Twitter and Instagram.