Meticulous attention to detail. An emphasis on decoration. Dedication to making apparel sustainably. And a name inspired by an iconic moment in cinema.
These are just a few of the things that make Stanley/Stella “a brand like no other.”
The Spring 2025 collection at SanMar introduces 20 new t-shirts, fleece and bottoms, thoughtfully designed for the US market. These are now available for the first time in the United States, with SanMar as their exclusive distributor.
“SanMar aligns perfectly with our brand’s commitment to delivering premium, sustainable products to the U.S. market. Their strong industry reputation, extensive distribution network, and dedication to customer service make them the perfect partner.”
— Robin Demaria, Stanley/Stella Chief Financial Officer
Let’s take a closer look at what our partnership with Stanley/Stella means for you.
Design like no other
Stanley/Stella has earned a reputation for crafting premium garments designed to meet the needs of the promotional market. Each piece is crafted with precision to focus on the details that matter—fit, comfort and durability—building a collection of apparel that looks exceptional and feels even better.
In bringing this collection to the US, Stanley/Stella stuck to its roots while adapting size grading, fabrics and labelling for the market. The Stanley/Stella fit guide is a handy resource to find what’s right for your customer.
“Their team took extra care in studying fits of leading brands already established in the space, and applied their design and manufacturing expertise to raise the bar.”
— Rob Crowley, SanMar Senior Director of Product
Decoration like no other
The fabrics Stanley/Stella uses are chosen for their ideal decoration surfaces. Their team goes the extra mile, studying products closely and testing often to ensure the best results for decoration. Their apparel is engineered to make precise, vibrant decorations possible with screenprinting, embroidery, direct-to-garment and direct-to-film printing.
“We’re selling blanks, yet we operate as if we were selling decorated garments, ensuring peak performance for all printing and embroidery techniques. That’s why we’re the preferred brand for decorators in Europe.”
— Robin Demaria
This commitment extends beyond performance. Stanley/Stella prioritizes cost-efficiency and sustainability while maintaining a premium-quality product.
Sustainability like no other
Sustainability isn’t a trend for Stanley/Stella—it’s the foundation of their philosophy. This starts with fiber selection, which has a direct effect on the environmental footprint of the clothing they make. Their close partnerships with factories and farmers sets a new standard for collaboration in the industry.
“We control our entire value chain, working only with trusted partners and maintaining direct contact all the way to the farms to ensure full traceability—from seed to garment.”
— Robin Demaria
In short, Stanley/Stella is an easy choice when your customers are looking for clothing that reduces their environmental impact.
Cotton like no other
Stanley/Stella ranks among the top five buyers of organic cotton worldwide. They use 100% organic cotton because it guarantees the best surface for decoration with superior softness.
While the cotton Stanley/Stella uses is certified by the Global Organic Textile Standard (GOTS), they go beyond this standard to deliver the finest organic cotton to customers.
“We exclusively use non-GMO, pesticide-free, long-staple cotton fibers. Our cotton’s quality is not only certified—it is independently tested in Turkey and Germany to ensure the highest level of purity.”
— Robin Demaria
Service like no other
When it comes to customer service, Stanley/Stella recognized a kindred spirit in SanMar as they sought to expand their success in Europe to the United States.
“They were looking for a distribution partner that would align with their commitments to sustainability and quality, and would also adhere to their dedication to the customer experience. SanMar is perfectly positioned to bring Stanley/Stella to life in the US.”
— Rob Crowley
We’re putting our robust distribution network and dedicated customer service team to work to bring Stanley/Stella products to customers quickly. Our nine distribution hubs across the United States cover 99.7% of the country with delivery in 1-2 days.
Stanley/Stella is available now
Our Stanley/Stella collection has been a big hit at industry tradeshows. We’re excited for you to try it—we think you’ll love it, too.
“What I love most is their first reaction to touching a style. I love seeing the flash of acknowledgement in their eyes when it clicks that this product truly stands apart from the competition. It’s easy to become a Stanley/Stella loyalist.”
— Rob Crowley
Standing apart is no accident—it’s built into every thread, every fit and every decision Stanley/Stella makes, all the way down to their name.
From fabric to design to the final product, Stanley/Stella truly is a brand like no other.
Explore our Stanley/Stella collection for yourself.
