Tweens or toddlers — which age is a more challenging one? They’re each mired in a common struggle: rebellion. Both sets are in a hurry to grow up and enjoy a little independence. But tweens are also obsessed with conforming to the style preferences of their peers. And nothing inspires their solidarity more than spirit wear. With fall sports now in full swing, the opportunity for meeting the needs of this robust market is, well, awesome.
Spirit wear communicates a message loud and clear. T-shirts, outerwear and accessories help cheer the home team, promote a cause or identify the wearer with a club or group. Cheerful spirit wear sees that everyone feels included, and nothing is more essential to tweens than social capital. Today’s spirit wear makes everything old seem new again. The current vibe is a laid-back style marked by a body-hugging fit. Tie in sporty stripes and offer plenty of options for color and enjoy a winning sales season.
Now is the time to reach out to schools, club teams, service groups and non-profits and show them the many options available in spirit wear for tweens and teens, too. Help them prepare for upcoming games and events, and you’ll score an opportunity to gain repeat business. What do we recommend for the “Belieber” set to satisfy the craving for stylish spirit wear? Check out what’s trending now:
Keep Calm and Let the T-Shirt do the Talking. From anti-bullying to fundraising campaigns, t-shirts still reign as king of the wearable promotion. Check out our Port & Company Youth Fan Favorite Tee (PC450Y) — a lightweight, 100% cotton t-shirt heavy on color choices.
This Idea’s Got Legs. Move over loose sweatpants of yesteryear. Today’s sports and leisure wear has tightened it up a notch with a modern slim fit and super-soft feel. The younger set approves of the Alternative Dodgeball Eco-Fleece Pant (AA9881) — a straight-up perfect platform for art and team logos.
Capping Off School Spirit. The beanie is back! Whether sleek, topped with pom-poms or a bit on the slouchy side, nothing says tween spirit like the beanie. Perfect for logos and available in a whopping eight color options, check out our Port & Company Fleece-Lined Beanie Cap. (CP91L)
Team Spirit. We recommend the baseball sleeve or stripe-sleeve jersey. Both looks inspired by the ‘70s are enjoying a throwback comeback. District is a brand that targets the youthfully minded, and we recommend their Microburn 3/4-Sleeve Raglan Tee (DT162) for young men, and the Varsity V-Neck Tee (DT264) for Juniors.
Say it with A Cinch Pack. Bags make impressive “cheerleaders” with their spacious opportunities for decorating and practical use. Port & Company’s Sweatshirt Cinch Pack’s (BG614) got style in the bag and even a camo patterned option to boot.
Go team, and impress your customers with tween spirit!