The 2017 Apparel, Bags and Caps catalog began hitting mailboxes this week. Our annual full-line catalog is packed with hundreds of sales-winning choices—including more than 240 new looks.
Within the walls of SanMar, we’ve nicknamed this publication the ABC catalog. Its sole purpose is to help generate sales for you now and into 2017.
But at 802 pages, we know it showcases a lot of product!
Luckily, there are three broad new product stories in this year’s ABC catalog. To help you remember them, here are some highlights that conveniently follow an ABC format.
A = ALL-CONDITIONS OUTERWEAR
Our robust collection of technical performance outerwear makes SanMar arguably the largest outerwear resource in the industry. We’ve added 30 new styles including Port Authority Hybrid Soft Shell Jackets (J/L787), Northwest Slickers (J/L7710) and the Merge 3-in-1 Jacket (J338). Whatever the weather, you’re sure to find something to fit your customers’ outerwear needs and budget.
B = BEING ON-TREND
Working with the SanMar Style Network—which constantly monitors ever-evolving apparel trends—the ABC catalog features several new on-trend styles your customers will love. The Sport-Tek PosiCharge Electric Heather Fleece (ST/LST225) embodies the heather look that’s popping up everywhere. Camo, also, is prevalent. That’s why we added several new Port Authority camouflage jackets, bags and caps. And reflective details are also trending. The new OGIO Endurance Flash Jacket (OE711) and Port Authority Zephyr Reflective Hit Full-Zip Jackets (J/L345) are trend-right and designed to be noticed.
C = CORPORATE UNIFORMING
The top-selling market for logoed apparel is corporate uniforming. The new Red House Non-Iron Twill Shirts (RH78/RH79/RH80) and Port Authority SuperPro Twill Shirts (S/L663) will work hard in any office environment. In polos and knits, the exceptionally soft Port Authority Interlock Collection (K/L807) and Meridian Cotton Blend Polos (K/L577) offer professional year-round appeal.
Armed with the 2017 Apparel, Bags and Caps catalog, you’ll better serve your customers and grow your business. (It can be as easy as A-B-C!)