Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at LinkedIn. WHAT IS IT? When LinkedIn launched in 2003, it was a place to host your resume and connect … Continued

As the demand for masks and other face coverings began to grow, SanMar quickly rose to the occasion and began offering more and more protective apparel pieces over the past months. A lot has happened in a short time, so we don’t blame you if you feel a bit overwhelmed (or confused!) as you look … Continued

When it launched about a year and half ago, the SanMar Media Library boasted a large collection of product photos and a few videos. Since then, we’ve been adding to it. Today it includes an even wider array of product photography and video content, plus a whole new set of marketing toolkits, flyers and resources … Continued

Smoke! Fire! Flashing laser beams! It sounds like the first scene in a new Terminator movie, but today’s subject is actually a growing trend in apparel decoration techniques. Laser cutting and etching isn’t new to the world of promotional apparel. It’s been around for a while, and the ways lasers are used in apparel decoration … Continued

Our new sustainable brand — Allmade® — is passionate about changing the world: one amazingly-soft t-shirt at a time. The Allmade® story began when a few forward-thinking screen printers, entrepreneurs and business owners traveled to Haiti together to experience garment manufacturing first-hand. In the process, they saw the tremendous impact they could make on people … Continued

Now more than ever, businesses are looking beyond their usual customer base and expanding into new markets. SanMar has done the research for you and we have many resources that can help you take advantage of these new opportunities. SELLING OCCASIONS SanMar’s selling occasions provide curated product collections focused on specific topics, such as retail … Continued

2020 started off with a bang. High hopes for this decade were already laid out for the USA. Everyone loves a leap year, the Olympics were coming up, and the election later in the year gave us lots to think about. A personal tradition of my own was set to get under way. I am … Continued

It’s possible to create unique and engaging content that connects with your customers while working from home and social distancing. Last week, we launched a social media campaign across our channels using an Employee Generated Content strategy. Here’s how we did it and how you can do the same. (If you really just want to … Continued

Right now, businesses are looking for fresh new ways to encourage sales and build positivity. One of the best ways to engage customers is by offering exciting new styles that might brighten their day. This May SanMar is proud to have launched our May 2020 New Arrivals catalog, which showcases over 60 business-building styles including … Continued

From mischievous kiddos to four-legged coworkers and surprising moments of joy, SanMar employees have adjusted to their new work routines in unique and exciting ways. We asked them to send us photos so we could share their stories with you. Four-Legged Furry Coworkers Familial Interns Kids Say the Darnedest Things Moments of Beauty and Joy … Continued