When markets are competitive and change quickly, your customers crave any edge they can get. Pairing their logo with famous brand name apparel, caps and bags can make a difference between reaping positive impressions or being overlooked. For over 50 years, SanMar has set a high standard for the brands we choose to offer – because your clients are worth only the best.

Today, in March 2023, there’s a lot to consider when selling promotional products, especially as you factor in younger customers and the increased demand for products made responsibly. Customers are asking for ways to reduce their carbon footprint, and you might be concerned that you won’t have what those customers are looking for. With so … Continued

I have a confession to make. When I first heard that we’d be working with and selling Brooks Brothers apparel at SanMar, I wasn’t all that into it. Don’t get me wrong — even someone like me, with a day-to-day wardrobe consisting mostly of varying shades of jeans and geek-themed t-shirts, knew the name. And … Continued

The history of America is marked by innovators and makers, people who started with an idea and worked hard to make something memorable. And what we produce, we take pride in knowing that somebody, somewhere will make use of in their own work. This is the driving principle behind Tennessee-based apparel maker Volunteer Knitwear. “People … Continued

Spring invites us to seek a new perspective on all sorts of things. So is it time for a fresh take at work? Looking for ways to inspire your team? As you put together your plans, consider something from our new Limited Edition Tommy Bahama collection to help drive your efforts forward. Amazing. Elevated. Relevant. … Continued

As we look ahead to a new year, we’re feeling optimistic. There’s over 8 billion people in the world now and more people on the planet means more possibility for connections. Amid talk of economic recession and slowdowns, it’s important to focus on opportunity and plan ahead for the growth that will follow. Find out why our outlook for 2023 is looking pretty good so far.

Take a closer look at Pantone’s choice for the 2023 Color of the Year – Viva Magenta! Learn about what it means for color trends in the coming year and how you can use it when putting together on-trend outfits for your customers.

Here’s your chance to experiment with a niche market or a cutting-edge brand and gauge if excitement and demand are generated by exclusivity and quick-turn availability. Learn how you can leverage that FOMO feeling and capture the buzz of a limited edition brand like our new Spacecraft headwear.

When it comes to planning, Anne Grogel has a few words of advice for you to consider: “If you want to be right all the time, you won’t like being a planner.” Being good at planning, she explains, means taking all the information you have available and doing your best to guess what will happen. … Continued

What comes to mind when you hear “delayed gratification” and “instant gratification?” Plenty of research and guidance favors employing self-control to achieve long term goals and happiness — i.e. choosing delayed gratification over easier but less rewarding options. Yet there are opportunities when spontaneity and flexibility offer fun, memorable moments. Every so often, an immediately … Continued