game changer: a newly introduced element or factor that changes an existing activity in a significant way Among the many changes we’ve seen in the promotional apparel world in the last year or so, one of the most striking is the rise in popularity of Direct-To-Garment printing. Screenprinting and embroidery remain as popular as ever … Continued

There are many stories about the origins of SanMar but only Marty Lott, the company’s founder, knows all the details. He can tell you about the backpack that was SanMar’s first product, and how it came to be that SanMar was started with one dollar in the bank. Here, then, is the real deal. In … Continued

Stop me if you’ve heard this one before: “A picture is worth a thousand words.” It’s a saying so well-known that it borders on cliché, but like most such phrases there is a core of truth to it. It’s often more economic and more effective to convey an idea through the visual medium than through … Continued

How do you react when life throws you a curveball? Your reaction to the unexpected defines whether you’re seen as cool and collected or disorganized and discombobulated. The difference often comes down to preparation. It’s the idea of being prepared for whatever comes your way that inspired the ReactTM collection of knits and wovens from … Continued

Sustainability is not just an item on a checklist. As SanMar’s sustainability manager Emily Gigot says, it’s an ongoing process of identifying the impacts of your business and working to address them. Our 2020 Corporate Responsibility Report identifies six overall objectives we have committed to work towards as a part of this process, to create … Continued

Located in the Pacific Northwest, SanMar is proud to carry brands who embrace our rainy drizzle and overcast skies like Eddie Bauer and Nike. So we couldn’t be more excited to now offer you a brand name that strikes a nice counterbalance to the PNW lifestyle — welcome TravisMathew! Pure Golden State Goodness Founded in … Continued

For more than 130 years, Carhartt has made its name synonymous with rugged work apparel that stands the test of time. When it comes to clothes designed to outwork them all, there are none better. This same philosophy is now built into the most comprehensive gear bag lineup in the industry. Exclusive to SanMar, Carhartt … Continued

It’s not every day we get to introduce a new brand to the SanMar lineup. When we do, we want it to be something either brand new and exciting, or well-known and liked. Next LevelTM fits both descriptions. It’s a fresh offering that SanMar customers have been asking for, and it is an established and … Continued

Would you know what to do if a light fixture fell over and set a display on fire? How about if the headline celebrity you had booked weeks ago didn’t show up on the day of the show? John Lindgren has been there, and he has the stories to prove it. John has been working … Continued

This past year, SanMar remained committed to being a business that created positive change. From supporting our communities and customers, to reducing our environmental impact, doing the right thing was at the heart of all our decisions. Our new 2020 Corporate Responsibility Report shares how blank apparel is just the beginning of countless inspiring stories. … Continued