The last days of summer still cling to the calendar, but it’s never too soon to plan for the holidays. Finding the perfect gifts for your customers and employees can be just as difficult as finding presents for family and friends. Don’t worry, though. SanMar’s got your back.

When shopping for gifts, always consider the personalities of your giftees. Are they adventurous spirits who love the outdoors? Then you should look for gifts that help them brave the wilds with insulated jackets. Maybe they’re more the “stay at home with a book and a cup of cocoa” types. In that case, bundle them up with warm, cozy gifts like fleece hoodies.

To take some of the stress out of your holiday gift giving, we’ve broken down the core components of the perfect holiday gift.

THREE KEY QUALITIES

Attractiveness

A loud Hawaiian shirt might be a fun gag gift for a holiday party, but if you want to show your colleagues how much you appreciate them, look for gifts with a certain sense of style. The urge to emblazon your company logo across the products is strong, especially if you’re giving out appreciation gifts to your clients, but try using subtle branding. Small, tasteful logos will elevate the present from a simple promotional item to a cherished gift.

Durability

Giving a corporate gift is a metaphor for the commitment your clients and employees have shown toward your company. Make sure the gift you’re giving them represents the sort of relationship you want to build. Choose gifts that will stand the test of time.

Utility

People appreciate gifts they can use, but we’re not talking about pens or stationary. Hats, bags, coats and scarves are useful, durable and attractive. Include a tasteful company logo in the design and let your colleagues show their company pride while they help you spread your branding!

BONUS ROUND!

Presentation matters. Bundle your gift with small treats like chocolates or a nice bag coffee and you’re sure to increase the “wow factor” at your next company party.

When it comes to finding the perfect gift, you don’t have to break the bank. Remember, it really is the thought that counts. That’s why we’ve put a lot of thought into making your holiday gift giving just a little easier. Check out our 2017 Gift Giving Guide to find four curated collections tailored to fit every personality on your list.

Do you have questions? Was there something we missed? What are some of your favorite corporate gift giving tips? Let us know. Send us your comments on Facebook and Twitter.