Whether on Instagram, Facebook or Snapchat, people today are proud of their “squads.” Consumers have shifted their priority from purchasing things to creating experiences and developing connections with their “squads.”

This experience-based marketplace is growing. One of the biggest driving factors behind that growth is Instagram. Individuals love to share photos of their squad wearing matching, personalized logoed gear. It earns bragging rights and builds their sense of community. These pictures are often accompanied by the hashtag #squadgoals.

You can help customers shop for their whole squad by tapping into three of the most popular markets: Bridal Squads, Cause Squads and Camp Squads. Whether they want matching pink tops with gold-foil letters, trucker caps with the name of their favorite charity or bandanas embroidered with their camp nickname, squads are here to stay.

Find updated trend inspiration and more at The Style Network.