T-shirts remain the most popular promotional item in America, with 58% of U.S. consumers owning at least one. They’re a favorite for those seeking the perfect keepsake from their travels, experiences and adventures.

A decorated t-shirt helps tell a story about who a person is and what they enjoy doing. It’s a great option for all age groups and demographics, and today’s huge variety of fit, fabric and style make t-shirts a fashionable canvas for businesses, brands, teams and events.

T-shirts cross over into nearly every market, which can be overwhelming when trying to decide which tee best fits your customers’ needs.  Enhance your t-shirt game with the latest sales and idea guide from SanMar, targeting five hot markets for t-shirt sales:

• Festivals
• Fitness
• Leagues
• Resorts
• Retail

The T-Shirt Idea and Sales Guide is a curated collection that includes display ideas and suggested brands for some of these top buyers of t-shirts. Coordinating accessories help complete the look and provide additional opportunities for showing off team names, events, stores and more. Check it out at SanMar.com.

What do you think about selling to different t-shirt markets? We love hearing from you. Send us your comments and questions on Facebook and Twitter, and be sure to tag your messages #FabricBlog.