From jackets to vests to fleece, outerwear is the perfect combination of value and versatility. Almost half of all Americans own a promotional jacket or fleece, and because of it’s high perceived value, they hold onto these promotional pieces for years

Outerwear is also versatile. Since jackets can be worn in all sorts of conditions, they keep company logos visible no matter the season. Plus, there are a variety of exciting decorating techniques that really pop on complex canvases like water- and wind-resistant fabrics. (For more decoration inspiration, check out SanMar U’s Decorating How-To Videos and Decoration 101.)

With so many outerwear options out there, it can get a little overwhelming. Don’t worry. We won’t leave you out in the cold. We’ve compiled a guide to the good, better and best outerwear options with four curated collections. Explore the guide and then use #outerwear to share your favorite outerwear stories and photos with us on Twitter.