There’s a new generation entering the work force with new values that will influence the work place and apparel trends. Born between the mid-1990s and 2010, Generation Z currently makes up a quarter of the U.S. population, and by 2020 that will grow to one-third. They influence nearly $44 billion in discretionary spending every year, … Continued
THE COCKTAIL PARTY ANALOGY Managing your company’s social media is a lot like hosting a cocktail party. You want to make sure that the banter is lively and that everyone is having a good time. You also want to encourage your guests to share their ideas throughout your conversations and you definitely, absolutely, wholeheartedly do … Continued
The new year has arrived and SanMar is here to help you build your business with a whole lotta new for 2019! We’re excited to deliver more than 75 new styles to power a new year of selling, including options for virtually every end user. Take a look at some of our top new styles. … Continued
‘Tis the holiday season, and you know what comes right after the holidays? That’s right…it’s promotional products tradeshow time! Some of the industry’s biggest shows occur in January, including the ASI Show, the PPAI Expo, the ISS Conference and others. It’s a chance to come together with your peers, learn about the latest trends and … Continued
The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued
Twenty years ago, SanMar added Port & Company to our private label portfolio, offering a new selection of basics and a new value proposition for our customers. Since its founding, Port & Company has grown from two shirts to a collection of more than 140 tees, polos, sweatshirts, fleece, caps and accessories. With its depth … Continued
From jackets to vests to fleece, outerwear is the perfect combination of value and versatility. Almost half of all Americans own a promotional jacket or fleece, and because of it’s high perceived value, they hold onto these promotional pieces for years Outerwear is also versatile. Since jackets can be worn in all sorts of conditions, … Continued
It’s no secret that the relationships we create with our customers can make or break our sales and, in the end, our bottom line. What may be a bit more unclear is exactly how to begin and then strengthen those relationships. First things first – it takes a dedicated amount of time and energy to … Continued
Pop-up shops are popping up everywhere – at tradeshows, restaurants, concerts and even as a store within a store. With brick-and-mortar costs on the rise and traditional retail struggling, big brands have started to recognize the power of the pop-up. Look to the likes of Target’s Bullseye Bazaar and Amazon’s Treasure Truck for examples of … Continued
While visions of sugarplum fairies might not be dancing in your head just yet, end of year holiday gift giving will be here before you know it! Now’s the time for your clients to start thinking about acknowledging, recognizing and appreciating a job well done or celebrating team accomplishments. Our 2018 Gift Giving Guide features … Continued