Expanding into new markets can be a scary proposition, especially if you’re venturing into unknown territory, but the risk can be well worth the reward. ASI has an entire article devoted to helpful techniques for breaking into new sectors, but their first and best piece of advice is to do some sleuthing. Information is the … Continued
Whether mixing up cocktails or showing off a favorite hangout spot, branded t-shirts, hats, hoodies and other merchandise are super popular in restaurants, pubs and bars. For many, where they eat and drink is just as important as what they eat and drink. And they want to show off the cool places where they clinked … Continued
It’s no secret that visual merchandising can make or break a sale. Whether creating a display at your customer’s office or rearranging your showroom, the way you present product will make all the difference. Studies show that it only takes three seconds to make an impact in a showroom and that 82% of purchase decisions … Continued
In recent years, one of the hot buzzwords used to describe marketing is authenticity. More likely than not, if you were to attend a marketing conference at least one of the speakers would say how important “authenticity” is—there might even be an entire panel discussing the importance of “authenticity” in marketing. But what actually is … Continued
The last days of summer still cling to the calendar, but it’s never too soon to plan for the holidays. Finding the perfect gifts for your customers and employees can be just as difficult as finding presents for family and friends. Don’t worry, though. SanMar’s got your back. When shopping for gifts, always consider the … Continued
Every year, millions of Americans take to the wild in search of excitement. From weeklong fishing trips to Saturdays spent hiking local trails, they love spending time outside. Who are they? They are campers, trailblazers and adventurers. They are outdoor enthusiasts, and they spend billions (yes, with a “b”) on their passion. Spending time outdoors … Continued
We are part of a nearly $21 billion industry with vast reach and influence. Promotional products are worn by celebrities and average Joes, they’re on the desks of CEOs and interns and in the largest and tiniest of homes. People look to our products to tell them the date, write a grocery list and to … Continued
School’s out for summer, which means families across the country are hitting the road for trips, camping adventures, resort stays and visits to grandma and grandpa’s house. It’s a chance to relax, refresh and enjoy some downtime. It’s an opportunity for families to reconnect after another hectic year of school, sports, band, clubs, work and … Continued
Americans love to run. Though it may have taken a few centuries for running to become a commonplace pastime it’s now as popular as can be. Millions of Americans incorporate running into their regular routine. In 2002 alone, nearly 10.5 million Americans ran 100 days or more. This increase of interest has brought the fascinating evolution … Continued
Students around the country are enjoying the dog days of summer, which for many in our industry, means now is the perfect time to start thinking about back-to-school selling. We’re here to help with our handy School Selling Report, sharing the ABCs of working with schools, teams and their biggest fans. Go to the head … Continued