Fabric Blog:

Wrangling Your Social Strategy: Creating a Content Calendar

March 14, 2017

When you’re running up against a hard deadline and last minute fires are popping up left and right, it can be difficult to string together 140 characters for a single tweet let alone an entire day’s worth of social posting. It’s moments like these when it pays to have all of your social media content … Continued

Promotional T-Shirt Buying Habits: When Old Meets New

February 28, 2017

By now, we’re all familiar with online sites that allow consumers to create their own design, have it printed on a blank shirt and purchase or sell those items. These are great for capitalizing on quick pop-culture references and allow people to order a couple of items or a couple hundred pieces. While online sites … Continued

Wrangling your Social Strategy

February 21, 2017

According to recent surveys conducted by Wearables, fewer than 10% of decorators say they have a well-defined social media strategy and even less are confident in their ability to effectively reach their audience on social media. Taking charge of Twitter, Facebook and other social outlets can help you stand out in a bustling industry, but … Continued

The Power of Retail Branded Promotional Apparel

February 7, 2017

Some things are just better together. Peanut butter and jelly. Chips and dips. Nike and golf. When your client pairs their logo with a well-known retail brand it can lead to a similar magical union, bringing you more sales and your client more attention. But it’s not always easy to convince clients to pay more … Continued

Tradeshow Follow Up Tips and Tricks

January 31, 2017

You just wrapped up a whirlwind tradeshow season, making countless new connections, collecting a ton of business cards and learning about what’s great and new in promotional products. You might be tired after walking for miles each day and meeting tons of new people. You might also be feeling a bit overwhelmed with what to … Continued

The Evolution of Business Uniforming

January 18, 2017

Originally, the word “uniform” was a way of describing things that looked the same. It has come to mean much more than that over the ages. People have made and worn uniforms to give teams of all sorts a sense of belonging. They set expectations, instill a sense of trust and create a sense of … Continued

74 New Arrivals for New Sales Opportunities

January 10, 2017

A new year means new sales! SanMar is ready to help you build your business in 2017 and beyond with 74 all-new styles. From enduring essentials to fashion-forward looks, you’re sure to find something fresh and exciting for every client. Here are a few highlights from our latest and greatest product launch: Enhanced Durability for … Continued

SMART Goals and Style Give New Year’s Resolutions a Boost

January 4, 2017

What is it about the start of a brand new year that signals the urge to change things up? Let’s face it, December 31, 2016 wasn’t all that different from January 1, 2017. It’s so easy to make resolutions sitting while lounging in jammies and binge-watching the latest hot show. Your customers — even those … Continued

Saying Farewell to 2016

December 27, 2016

For many, 2016 was a year of great change. From Brexit in the UK to a sweeping political transformation in the U.S. 2016 clearly demonstrated that many people are ready for something new. In the promotional products industry, this meant different opportunities for selling shirts, buttons, pens, hats, bags and more that showed off support … Continued

Pitch Budget-Friendly Employee Gifts to CEOs And Small Business Owners

December 6, 2016

From the box of hardened brownies to the lackluster company pen set, employees have seen it all. ‘Tis the season for yawning an unenthusiastic “thank you” to those uninspired, mass-produced trinkets. This year, play chief elf and help customers kick it up a notch. Employees and clients are counting on your creativity. CEOs and small … Continued