SanMar has made social responsibility a cornerstone of the company’s strategy. Key decisions about sourcing, partnerships and product design are all heavily influenced by the company’s commitment to doing good in the marketplace. Jeremy Lott, President of SanMar, joined CommonSku in their podcast to explore the world of corporate social responsibility and what this really … Continued
Fabric Blog:
SanMar Makes a Difference in Local Communities
SanMar is committed to living our Family Values every day and in every way. We recently decided to make a difference in each of our communities across the country and do our part to raise money for worthwhile organizations. This year, each of our eight distribution centers and home office joined forces to fundraise for … Continued
October’s Hopeful Shade of Pink
When you think of October, what color comes to mind? Once celebrated for the annual transition from green foliage to autumnal hues of gold, orange and red, October is now linked to another color: pink. October commemorates Breast Cancer Awareness Month and pink is the campaign’s identifying color. Each year, breast cancer awareness campaigns raise … Continued
Building Your Business Through Social Media: A Major Key
The promotional products community is a close-knit group that’s filled with familiar faces. If you’ve ever walked a tradeshow floor, you know what I mean. Many businesses have relationships that span decades, which makes it easy to pick up the phone or complete an order by email. So, how do you broaden your reach and … Continued
Tips for Selling in an Election Season
With the conventions now behind us, it may feel too late to sell in an election season. Not so! The presidency is but one of many seats up for grabs this Fall. This election cycle will see 469 congressional races, with 436 house and 34 senate seats up for election. If you’re looking to make … Continued
Expert Advice for Improving School and Team Sales
We recently sat down with Rachelle Manning, SanMar’s sporting goods channel manager, for some insider tips on how to enhance sales to schools and teams. Think Outside the Performance Apparel Box When selling to teams the first thought is often to feature on-field and practice pieces, like performance shirts and jerseys. While those are a … Continued
Creating Camaraderie on College Campuses
In Fall 2015, 20.2 million students enrolled in a college or university. This month, schools around the country are welcoming a new class of incoming students. Help student groups prepare for the school year with club apparel and accessories that attract new members. The fall semester is a great time to introduce new products. With … Continued
Schools are one of the largest markets for promotional products and apparel. Last year alone, 14.9 million U.S. students attended high school, while 20.2 million enrolled in a college or university. With many of these students participating in a sport, club or activity, the opportunities for sales are endless. We have created a sales guide … Continued
Sell to America’s Red Hot BBQ Industry
Summer is here and with it comes the promise of grills, cookouts and barbecue. Grilling is an American pastime and barbecue is quickly becoming the new apple pie. The numbers speak for themselves. Seventy percent of American households own a grill or smoker, with 45% planning to purchase a new one this year. Ninety-seven percent … Continued
Continuing to Pioneer in Africa While Making a Difference
Six years ago when SanMar began sourcing from Tanzania we committed to responsible apparel manufacturing in Africa. At the time, we were pioneers in sourcing there and didn’t know the impact the apparel industry would make on the continent. From empowering women with the independence to earn their own income to spurring development in local … Continued