You gotta love the resident grill-master, bug-squasher and keeper of the remote. Dads. Just because they’re not always crazy about shopping doesn’t mean they don’t enjoy thoughtful gifts. You can dress Dad up, but what he really wants is to get comfortable and relax. And what’s more laid back than a soft, cozy t-shirt? So … Continued
Fabric Blog:
Selling to 5ks & Charity Races: T-Shirts with Braggin’ Rights
From couch potatoes to moderate runners to kindergarteners on a fundraising mission, 5k races have become popular Saturday morning excursions. Many participants don’t even call themselves runners — they signed on to get a little family fun, some exercise and of course a t-shirt with built-in bragging rights. Pay attention to the calendar of events … Continued
Building Your Brand in the Social Media Era
The digital age has fundamentally changed the way we shop and do business. More and more, social media is becoming a valuable asset within the marketing toolkit. While you shouldn’t part ways with your traditional marketing strategy, there is good reason to ramp up your social media efforts. Many of your customers are one or … Continued
Introducing a New Alternative for our Customers
Our goal is to offer the best products, brands and service in the industry. We know that your customers expect styles that look and feel great, while serving as the perfect canvas for a variety of decoration. So we’re thrilled to offer a new alternative with 41 Alternative Apparel styles. Alternative Apparel is best known … Continued
Millennials: How to Sell to this Important Generation
There are more than 80 millennials in the U.S. today. In fact, they outnumber Baby Boomers 3 to 1. Over the last year, millennials have become the majority in our country’s workforce, with an estimated buying power of $200 billion. Without a doubt, they are a force to be reckoned with. Millennials have never known … Continued
Celebrating Earth Day All Year Long
Earth Day is a movement that’s all about inspiring, challenging ideas, igniting passion and motivating people to action. Here at SanMar, we thrive on these beliefs every day. It’s just one part of our effort to make a difference in each of our communities around the country and in the locations where we source our … Continued
Going Behind the Seams of “A T-Shirt Story”
SanMar recently partnered with Hanes to launch “A T-Shirt Story” highlighting all the steps that go into creating a t-shirt. From a cotton field to the soccer field, it’s a long journey that creates opportunities while building connections. We sat down with SanMar’s Senior Videographer Corbin Gross to talk about his experiences, including a trip … Continued
Solving the Biggest Decorator Challenges
The SanMar Decorator Relations team works with its vast network of decorators around the country to test new techniques, equipment and tools. The goal is to understand the ideal decorating methods for every product SanMar offers and to recommend how to solve some of the biggest decorator challenges. Customers regularly contact SanMar for guidance and … Continued
Selling Ideas for Five Top T-Shirt Markets
Thirty-two million millennial and young-at-heart audiences will attend music festivals this year. Nearly 20 million Americans complete running events each year. Eleven million adults and children will attend camp and over 10 million will participate in baseball leagues this summer. What do all of these have in common? All are opportunities for decorated t-shirt sales … Continued
Making a Difference: Africa on the Verge
Today, Africa is a hotbed for apparel sourcing, with big-name brands creating their products in the region. In 2010 when SanMar first started sourcing from the continent, we were early apparel pioneers. Over the last six years we’ve remained a strong supporter of making a difference to the people in Africa by working with companies … Continued