You’re good. In fact, you’re so good at what you do that you’re ready to share some of the secrets of your success with the rest of the world. One way to do that is through a webcast. A webcast is simple in concept: it’s a video that is streamed live online and also recorded … Continued
Do you know how to make SanMar.com work for you? Our site is built on a powerful web platform that has many features that make your life easier. Today, let’s look at one small but mighty trick: PMS color search. In the world of apparel, color is important. Whether you’re creating a company uniform, decorating … Continued
A merchandise shop is more than just a way to sell stuff. A successful retail merch shop should capture the experience a retailer has crafted for their customers and extend it into the world outside. It should inspire those same customers to become influencers, reliving the experience they had and promoting it for others to … Continued
If you’ve ever toyed with the idea of starting a podcast, you aren’t alone. The popularity of podcasts continues to rise each and every year, with more people seeking out quality content on the topics they care about at an all-time high. A 2019 poll showed that two-thirds of Americans listen to podcasts at least … Continued
In my favorite scene in the movie Moscow on the Hudson, Robin Williams just wants to buy some coffee. Newly arrived from Russia, he’s in an American grocery store for the first time, walking by shelf after shelf of colored containers, reading each brand of coffee. In Russia, he was used to getting what was … Continued
We recently took a behind-the-scenes glimpse at what it took to bring the 2020 Apparel, Bags and Caps 900-plus page catalog to life this year (in a printing facility so huge it spans two counties!). This week, we are going to take a trip down memory lane at the evolution of the catalog. The promotional … Continued
There’s a new way to discover the promotional apparel knowledge and expertise you’ve come to expect on SanMar U. To improve the experience and make it easier to find what you want to learn about, we’ve re-organized our ever-growing library of content into Learning Paths. This means you can choose your path and dive deep … Continued
The SanMar 2020 Apparel, Bags and Caps catalog is just about ready to ship, and we thought we’d give you a behind-the-scenes peek at what goes into making our annual product catalog. No, we’re not talking about the photo shoots with the models or the digital layout process. We’re talking about what actually goes into … Continued
The idea of quality is a surprisingly tricky concept — it can mean different things to different people. For one person, a quality shirt might be soft and comfortable. For another, the measure of quality could be how well a shirt stands up under tough wear and tear. “Quality,” whether we’re talking about apparel or … Continued
First impressions are everything. Whether you’re in a business meeting, at a backyard barbecue or deciding whether or not you want to watch that entire YouTube video, you make emotional decisions within the first few seconds of meeting a person. That same logic applies to product packaging. When you send the results of all your … Continued