School’s out for summer, and students are beyond ready for a few months of fun in the sun. In the world of promotional apparel, however, there’s no better time to start preparing to go back to school. With over 76 million students in the United States, there’s plenty of opportunity to be found in this … Continued
Mentorship isn’t just for students and interns. We work in a fast-paced, relationship-driven industry, and there’s no better way to expand your connections and learn about the latest trends, techniques and fabrications than by becoming a mentor or a mentee. Yes, the benefits go both ways! You can learn just as much as your protege … Continued
There are those who think that a t-shirt is a t-shirt is a t-shirt. Anna Leos definitely has something to say about that. “There are a lot of things you don’t realize go into the end garment,” Anna explains. “We’ve thought about every single thing; we’ve thought about the fabric, the color, the stitching, the … Continued
If you Google “storytelling for business”, you’ll find pages and pages of articles, blogs and classes related to this topic. And that makes sense because storytelling goes back eons. People have been sharing stories with one another as long as we’ve been around. We connect through stories. Far from being the latest marketing trend, telling … Continued
In a world of virtually assisted online shopping, the quality of your company’s customer service can make the difference between a one-time customer and a long-time business partner. Becoming your customers’ trusted advisor can really elevate your business relationships, but how do you do that? How do you move from a simple order-taker to a … Continued
For companies looking to make a connection with the outside world, promotional products are key. Whether you hand out t-shirts with your company name or a stack of logoed pens sits on a convention table encouraging engagement, promotional products—and swag—are often the first point of contact for companies. Promotional products spark interest and excitement. Promotional … Continued
SanMar just wrote the book on business uniforming. The 2019 Business Uniforming Guide examines trends and assembles three curated collections of office style — corporate, casual and cool — designed to help you inspire your clients and tell their corporate stories. What’s new in business uniforming? Traditional companies are abandoning a “one size fits all” … Continued
For most health care professionals, it’s not just their job, it’s a calling. Understanding and anticipating a health care organization’s needs is critical to becoming a trusted provider and partner in this ever-growing and changing market. Health care is one of the largest markets for decorators, and also one of the most challenging. As marketing … Continued
Last week, members of the SanMar creative team went on location for a pair of photo shoots. Let’s go behind the scenes and take a look at the time and effort that goes into creating some of these stunning marketing images for print and web. (Images that you can download from our newly revamped Media … Continued
In January, SanMar launched a major upgrade to one of our most popular tools: the Media Library. You don’t need to do anything special to see the changes we’ve made – if you’ve used it in the last few weeks, then you’ve already seen what’s new for yourself. The enhancements we’ve made include: Filter: Sort … Continued