It’s possible to create unique and engaging content that connects with your customers while working from home and social distancing. Last week, we launched a social media campaign across our channels using an Employee Generated Content strategy. Here’s how we did it and how you can do the same. (If you really just want to … Continued
When looking for ways to boost business in the new year, the answer might be simpler than you think. Some of the hottest trends are happening in something accessible and budget-friendly: new color additions. We’ve been listening to our customers, hearing specific requests for colors and trends and transforming this feedback into brand new styles … Continued
It’s been an exciting year for t-shirts, both here at SanMar and out in the world. As we wrap up the year and look forward to the promises of 2020, we wanted to look back at a few highlights from the past twelve months. Posi-UV Pro Tees The sun came out and so did our … Continued
The signature color for 2020 is a classic. Literally. For 20 years, Pantone has chosen a Color of the Year to represent the year to come, based on influences from pop culture, social trends, film, travel, art and fashion. The Pantone Color of the Year for 2020 was announced in early December, and it’s a … Continued
The end of the year is a time for coming together and feeling joy. But, sometimes, the need to think of the “perfect” gift for someone can generate stress. The 2019 Gift Giving Guide offers three curated collections to celebrate and appreciate clients, colleagues and co-workers. No matter who is on your list, there is … Continued
Welcome to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. First up, we’re looking at a popular message sharing … Continued
Not so long ago, when you were helping to uniform a group, you found a shirt (usually only available in men’s sizes) that came in the color the customer needed. The women in the group were resigned to wear a men’s small, grin and bear it. Thankfully, business uniforming programs have evolved from those days. … Continued
If you’re looking at SanMar’s 974-page 2020 Apparel, Bags and Caps catalog (or even the 60-page New Arrivals catalog) and wondering where to start, worry not — we’re here to help. We had SanMar product gurus Holly Rox and Brandon Kerr pick out a few of their favorite pieces. Here’s what they had to say. … Continued
Do you remember your first concert? What about your first concert t-shirt? Do you still have it? Chances are that if you don’t you wish you did. Concert tees aren’t just pieces of promotional swag. They’re ways of celebrating our love for a particular musical artist, true, but they’re more than that. For those of … Continued
Life-affirming. Humanizing. Heartening. This will be the year to come according to Pantone. Earlier this month, the Pantone Color of the Year for 2019 was announced, and the choice is…(envelope, please)…Living Coral! “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” … Continued