Join the global movement where strength and wellness matter more than ever. We are redefining what it means to be active at any age. More than that, we are sharing our own fitness images, journeys and encouragement via social networks. This puts what we wear, how it’s decorated and what those graphics say in the … Continued
Fabric Blog:
Wrangling Your Social Media: Networking on Social Media
At this point, saying we live in a world made small by digital communication is like saying the world is round, water is wet and the sky is blue (unless you live in the Pacific Northwest, where everyone knows the sky is gray and full of rain clouds). It’s just a given that at any … Continued
Brand Names for Brand New Sales
The Nike Swoosh. The OGIO O. The New Era flag. If you’re helping clients with gifting occasions, employee recognition ideas, special events or even good old uniforming, sometimes nothing but a retail brand-name style—and its immediately recognizable logo—fits the bill. Retail looks pack a punch with end-users thanks to their perceived higher value. Pairing a retail-brand … Continued
Trend Alert: Building Community with #SquadGoals
Whether on Instagram, Facebook or Snapchat, people today are proud of their “squads.” Consumers have shifted their priority from purchasing things to creating experiences and developing connections with their “squads.” This experience-based marketplace is growing. One of the biggest driving factors behind that growth is Instagram. Individuals love to share photos of their squad wearing … Continued
A Brand New Era in Apparel
With the recent online launch of New Era apparel, it’s a brand new game at SanMar, at New Era and in our industry. Offered exclusively by SanMar, New Era apparel captures the history of the iconic headwear brand with over 40 revolutionary looks for the street, team and fans. New Era apparel knows no boundaries … Continued
Trend Alert: Active Designs to Fit Our Lives
Whether at work or at play, today’s designs are adapting to fit our active lifestyles. Our lives move quickly and our clothes need to move with us. At the office, we’re seeing performance fabrics and styles fuse with classic workwear. Polos are now created from cotton touch fabrics with stain resistant, wrinkle fighting and stain … Continued
Going Inside Outerwear
Our newest sales guide goes Inside Outerwear, featuring a snapshot of select jackets for outdoor adventures. Arranged by warmth and protection levels, our latest selling occasion is timed to help build seasonal outwear sales. Our Inside Outerwear sales guide is divided into three popular outerwear categories: Fleece Perfect for adding on a layer of warmth … Continued
Trend Alert: There’s a New Standard in Menswear
As office styles become more casual, the way that menswear is being worn is shifting. Core items and the looks you already love are taking on a new life and being elevated by the way they’re being styled. Take your favorite grid check shirt with a patterned tie and a sports blazer or even a … Continued
Celebrating the Return of Football
Football fans around the country are celebrating the return of college and pro ball, cheering on their favorite teams and hoping that this season is theirs to win it all. Whether your team is poised to take home the championship trophy or finish in last place (again), look your best on the sidelines, at the … Continued
Trend Alert: Mash Up Styles for Her for a Fresh Look
From the runway to popular TV shows and even on the city streets, we’re seeing patterns, colors and styles being mashed up in new and creative ways. Match wardrobe building blocks like t-shirts and hoodies with a suit or skirt to create a look that’s surprisingly ageless, comfortable and of-the-moment. Mix floral, plaid and camo … Continued