The SanMar 2020 Apparel, Bags and Caps catalog is just about ready to ship, and we thought we’d give you a behind-the-scenes peek at what goes into making our annual product catalog. No, we’re not talking about the photo shoots with the models or the digital layout process. We’re talking about what actually goes into … Continued
The idea of quality is a surprisingly tricky concept — it can mean different things to different people. For one person, a quality shirt might be soft and comfortable. For another, the measure of quality could be how well a shirt stands up under tough wear and tear. “Quality,” whether we’re talking about apparel or … Continued
First impressions are everything. Whether you’re in a business meeting, at a backyard barbecue or deciding whether or not you want to watch that entire YouTube video, you make emotional decisions within the first few seconds of meeting a person. That same logic applies to product packaging. When you send the results of all your … Continued
School’s out for summer, and students are beyond ready for a few months of fun in the sun. In the world of promotional apparel, however, there’s no better time to start preparing to go back to school. With over 76 million students in the United States, there’s plenty of opportunity to be found in this … Continued
Nobody ever said that doing the right thing is easy. More often than not, it means making a bigger effort, giving up something important or taking responsibility. We do these things because, even if they’re harder in the moment, they’re worth it in the end. Which is why Do the Right Thing is one of … Continued
Mentorship isn’t just for students and interns. We work in a fast-paced, relationship-driven industry, and there’s no better way to expand your connections and learn about the latest trends, techniques and fabrications than by becoming a mentor or a mentee. Yes, the benefits go both ways! You can learn just as much as your protege … Continued
There are those who think that a t-shirt is a t-shirt is a t-shirt. Anna Leos definitely has something to say about that. “There are a lot of things you don’t realize go into the end garment,” Anna explains. “We’ve thought about every single thing; we’ve thought about the fabric, the color, the stitching, the … Continued
If you Google “storytelling for business”, you’ll find pages and pages of articles, blogs and classes related to this topic. And that makes sense because storytelling goes back eons. People have been sharing stories with one another as long as we’ve been around. We connect through stories. Far from being the latest marketing trend, telling … Continued
In a world of virtually assisted online shopping, the quality of your company’s customer service can make the difference between a one-time customer and a long-time business partner. Becoming your customers’ trusted advisor can really elevate your business relationships, but how do you do that? How do you move from a simple order-taker to a … Continued
For companies looking to make a connection with the outside world, promotional products are key. Whether you hand out t-shirts with your company name or a stack of logoed pens sits on a convention table encouraging engagement, promotional products—and swag—are often the first point of contact for companies. Promotional products spark interest and excitement. Promotional … Continued