If you’re a fan of the 90s classic movie Clueless you likely remember the scene when Cher used a software tool to sort through her wardrobe, selecting the iconic plaid outfit. Today, the app Pureple helps create new outfits from your existing wardrobe by combining often-overlooked pieces for a whole new look. Apps like Pureple … Continued
The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued
Twenty years ago, SanMar added Port & Company to our private label portfolio, offering a new selection of basics and a new value proposition for our customers. Since its founding, Port & Company has grown from two shirts to a collection of more than 140 tees, polos, sweatshirts, fleece, caps and accessories. With its depth … Continued
It’s no secret that the relationships we create with our customers can make or break our sales and, in the end, our bottom line. What may be a bit more unclear is exactly how to begin and then strengthen those relationships. First things first – it takes a dedicated amount of time and energy to … Continued
Pop-up shops are popping up everywhere – at tradeshows, restaurants, concerts and even as a store within a store. With brick-and-mortar costs on the rise and traditional retail struggling, big brands have started to recognize the power of the pop-up. Look to the likes of Target’s Bullseye Bazaar and Amazon’s Treasure Truck for examples of … Continued
These days it can be a real challenge to know which marketing tools and tactics can actually make a difference to your bottom line. Finding the time and the resources to devote to creating and implementing those marketing strategies can be equally challenging. The good news is that even if you have big dreams and … Continued
It’s a big world out there, and sometimes it can feel as if your little specialty boutique just doesn’t have the resources to compete against nation-spanning mega-conglomerates. But just because you run a small shop, it doesn’t mean you can’t make a big impact. Let’s look at a few ways you can set yourself apart … Continued
Let’s be honest about something: nobody enjoys a cold call. There are even some who have declared the cold call dead. While those reports are somewhat exaggerated, we do agree that there’s a lot more you can do to capture your potential customers than plod through a list of phone numbers with a canned sales … Continued
The promotional products industry occupies an impactful place in the sales and marketing world. We’re a $23+ billion industry comprised of everything from large distributors and suppliers to small businesses and mom-and-pop shops. We help companies tell the world who they are, we bring together teams and communities, we provide great memories from favorite places … Continued
Did you know the average attention span for a single email is 11 seconds? As more and more emails flood our inboxes it can be a challenge to stand out in the crowd. We are here to provide you with 5 essential tips on how to create emails that not only get opened, but also … Continued