According to recent surveys conducted by Wearables, fewer than 10% of decorators say they have a well-defined social media strategy and even less are confident in their ability to effectively reach their audience on social media. Taking charge of Twitter, Facebook and other social outlets can help you stand out in a bustling industry, but … Continued
Some things are just better together. Peanut butter and jelly. Chips and dips. Nike and golf. When your client pairs their logo with a well-known retail brand it can lead to a similar magical union, bringing you more sales and your client more attention. But it’s not always easy to convince clients to pay more … Continued
You just wrapped up a whirlwind tradeshow season, making countless new connections, collecting a ton of business cards and learning about what’s great and new in promotional products. You might be tired after walking for miles each day and meeting tons of new people. You might also be feeling a bit overwhelmed with what to … Continued
Originally, the word “uniform” was a way of describing things that looked the same. It has come to mean much more than that over the ages. People have made and worn uniforms to give teams of all sorts a sense of belonging. They set expectations, instill a sense of trust and create a sense of … Continued
For many, 2016 was a year of great change. From Brexit in the UK to a sweeping political transformation in the U.S. 2016 clearly demonstrated that many people are ready for something new. In the promotional products industry, this meant different opportunities for selling shirts, buttons, pens, hats, bags and more that showed off support … Continued
From the box of hardened brownies to the lackluster company pen set, employees have seen it all. ‘Tis the season for yawning an unenthusiastic “thank you” to those uninspired, mass-produced trinkets. This year, play chief elf and help customers kick it up a notch. Employees and clients are counting on your creativity. CEOs and small … Continued
SanMar has made social responsibility a cornerstone of the company’s strategy. Key decisions about sourcing, partnerships and product design are all heavily influenced by the company’s commitment to doing good in the marketplace. Jeremy Lott, President of SanMar, joined CommonSku in their podcast to explore the world of corporate social responsibility and what this really … Continued
SanMar is committed to living our Family Values every day and in every way. We recently decided to make a difference in each of our communities across the country and do our part to raise money for worthwhile organizations. This year, each of our eight distribution centers and home office joined forces to fundraise for … Continued
The promotional products community is a close-knit group that’s filled with familiar faces. If you’ve ever walked a tradeshow floor, you know what I mean. Many businesses have relationships that span decades, which makes it easy to pick up the phone or complete an order by email. So, how do you broaden your reach and … Continued
With the conventions now behind us, it may feel too late to sell in an election season. Not so! The presidency is but one of many seats up for grabs this Fall. This election cycle will see 469 congressional races, with 436 house and 34 senate seats up for election. If you’re looking to make … Continued