40 years ago, Kermit the Frog spoke the truth – it’s not easy being green. There are so many little choices we all make every day that add up to a massive, complicated picture of trying to be more conscious and respectful of the environment – trying to “be green.” And no, it’s not easy. … Continued
Fabric Blog:
Wrangling Your Social Strategy: Finding Your Voice
World-class opera singers, best-selling authors and viral Twitter accounts all have one thing in common—a strong voice. It can take years to develop the creative muscles required to convey a proper tone or specific attitude via social media, but with a few tips and subtle tricks, you can find your voice and be well on … Continued
Twitter: Is That Still a Thing?
Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at Twitter. WHAT IS IT? Twitter is one of the most well-known micro-blogging platforms out there, and it created some … Continued
Being a Canvas For Good During the Pandemic
SanMar was very proud to launch A Canvas for Good last year. The initiative comes from the idea that our t-shirts are more than just t-shirts. They are canvases our customers use to make positive changes, build support for positive causes, shape teams, unite communities and build relationships. Through responsible practices, our product is seen … Continued
Why Logoed Apparel Still Matters
“Is logoed apparel even relevant right now?” With many offices closed, sports teams playing games with virtual audiences and schools planning to conduct classes online for the coming year, this may be a question you’ve asked yourself recently. You’re not the only one. We sat down (virtually, of course) with a couple SanMar salespeople to … Continued
A Few Favorites for Fall
Take a look at SanMar’s “New/Newer/Newest” catalog, and you’ll find well over 100 items listed. It’s our biggest new arrivals catalog ever, and includes all the products launched in January and May plus all-new August styles. It’s a lot to take in. From unique Cotopaxi bags to forward-thinking shirts from Allmade to our first women’s … Continued
Meet Vicki Ostrom: Prairie Princess Trend Whisperer
In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a Senior Designer working on apparel and then five years ago she transitioned into her current role as full-time Trend Editor. She knows what it means when things are forecast to be the … Continued
LinkedIn: Is That Still a Thing?
Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at LinkedIn. WHAT IS IT? When LinkedIn launched in 2003, it was a place to host your resume and connect … Continued
Using PPE Sell Sheets to Organize Your Ordering
As the demand for masks and other face coverings began to grow, SanMar quickly rose to the occasion and began offering more and more protective apparel pieces over the past months. A lot has happened in a short time, so we don’t blame you if you feel a bit overwhelmed (or confused!) as you look … Continued
Have You Visited the Media Library Lately?
When it launched about a year and half ago, the SanMar Media Library boasted a large collection of product photos and a few videos. Since then, we’ve been adding to it. Today it includes an even wider array of product photography and video content, plus a whole new set of marketing toolkits, flyers and resources … Continued