When it launched about a year and half ago, the SanMar Media Library boasted a large collection of product photos and a few videos. Since then, we’ve been adding to it. Today it includes an even wider array of product photography and video content, plus a whole new set of marketing toolkits, flyers and resources … Continued
2020 started off with a bang. High hopes for this decade were already laid out for the USA. Everyone loves a leap year, the Olympics were coming up, and the election later in the year gave us lots to think about. A personal tradition of my own was set to get under way. I am … Continued
It’s possible to create unique and engaging content that connects with your customers while working from home and social distancing. Last week, we launched a social media campaign across our channels using an Employee Generated Content strategy. Here’s how we did it and how you can do the same. (If you really just want to … Continued
We’re all getting to know the benefits, challenges and pitfalls of videoconferencing a little bit better these days. A virtual meeting is a fantastic alternative to meeting face-to-face, especially while we’re staying home to stay healthy, but it can also make for unintentional comedy gold when things go off the rails. If you don’t want … Continued
In the last couple of weeks, how many video calls have you been on with dark, shadowy figures who are just as likely to be a cadre of classic movie villains as they are your coworkers and customers? You don’t need expensive, studio-quality equipment to look good on a video. In fact, you don’t even … Continued
Unusual times call for unusual measures, and these times are about as unusual as they get. You are no doubt already feeling the impact COVID-19 has had on your business and the promotional products industry as a whole. In many areas, “non-essential” businesses have been forced to close, not to mention the thousands of festivals, … Continued
I’m writing this from my living room. My cat is looking at me strangely because I’ve stolen the seat he often spends all day sleeping in, and my wife is playing Minecraft. I’ll likely join her once I’ve finished. Welcome to our new normal. At least for a while. Here at SanMar, in response to … Continued
If you’re into do-it-yourself projects, you know the feeling. You’ve got a shiny new tool, and you literally cannot wait to see all the things you can do with it. How much faster will you be? How much better will your final product look? Why are you asking all these questions? Let’s get to work! … Continued
“Do what you do so well that they want to see it again and bring their friends.” — Walt Disney — It may seem like magic in the moment, but the example Disney sets at its theme parks and cruise ships and resorts is one of an intricately crafted hospitality experience. This experience is shaped … Continued
Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re switching gears a bit and looking at the most popular social network out there — Facebook. WHAT IS IT? According to … Continued