Tradeshow season is just around the corner, starting in January with ASI Show Orlando, PPAI Expo and ISS Impressions Expo. With the big shows on the horizon, we thought we’d crack open the SanMar archives and take a look some of our favorite booths from years past. The 1990s Early 2000s The Last Decade What … Continued
Welcome back to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. Today, we’re looking at a relatively new entry … Continued
You’re good. In fact, you’re so good at what you do that you’re ready to share some of the secrets of your success with the rest of the world. One way to do that is through a webcast. A webcast is simple in concept: it’s a video that is streamed live online and also recorded … Continued
Do you know how to make SanMar.com work for you? Our site is built on a powerful web platform that has many features that make your life easier. Today, let’s look at one small but mighty trick: PMS color search. In the world of apparel, color is important. Whether you’re creating a company uniform, decorating … Continued
A merchandise shop is more than just a way to sell stuff. A successful retail merch shop should capture the experience a retailer has crafted for their customers and extend it into the world outside. It should inspire those same customers to become influencers, reliving the experience they had and promoting it for others to … Continued
If you’ve ever toyed with the idea of starting a podcast, you aren’t alone. The popularity of podcasts continues to rise each and every year, with more people seeking out quality content on the topics they care about at an all-time high. A 2019 poll showed that two-thirds of Americans listen to podcasts at least … Continued
Welcome to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. First up, we’re looking at a popular message sharing … Continued
We recently took a behind-the-scenes glimpse at what it took to bring the 2020 Apparel, Bags and Caps 900-plus page catalog to life this year (in a printing facility so huge it spans two counties!). This week, we are going to take a trip down memory lane at the evolution of the catalog. The promotional … Continued
First impressions are everything. Whether you’re in a business meeting, at a backyard barbecue or deciding whether or not you want to watch that entire YouTube video, you make emotional decisions within the first few seconds of meeting a person. That same logic applies to product packaging. When you send the results of all your … Continued
Nobody ever said that doing the right thing is easy. More often than not, it means making a bigger effort, giving up something important or taking responsibility. We do these things because, even if they’re harder in the moment, they’re worth it in the end. Which is why Do the Right Thing is one of … Continued