There’s a new generation entering the work force with new values that will influence the work place and apparel trends. Born between the mid-1990s and 2010, Generation Z currently makes up a quarter of the U.S. population, and by 2020 that will grow to one-third. They influence nearly $44 billion in discretionary spending every year, … Continued
THE COCKTAIL PARTY ANALOGY Managing your company’s social media is a lot like hosting a cocktail party. You want to make sure that the banter is lively and that everyone is having a good time. You also want to encourage your guests to share their ideas throughout your conversations and you definitely, absolutely, wholeheartedly do … Continued
Life-affirming. Humanizing. Heartening. This will be the year to come according to Pantone. Earlier this month, the Pantone Color of the Year for 2019 was announced, and the choice is…(envelope, please)…Living Coral! “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” … Continued
On-demand printing makes it easy to take a moment in time and turn it into a t-shirt that can live on for months or, even, years to come. Some of the most popular moments in 2018 were immortalized on that favorite cotton (or cotton blend) top. Take a walk down Memory Lane to look back … Continued
‘Tis the holiday season, and you know what comes right after the holidays? That’s right…it’s promotional products tradeshow time! Some of the industry’s biggest shows occur in January, including the ASI Show, the PPAI Expo, the ISS Conference and others. It’s a chance to come together with your peers, learn about the latest trends and … Continued
The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued
If there’s one trend out there in the apparel world we should all be excited to see, it is the current trend of optimism. Positivity is replacing doom and gloom in the graphics and decorations we are seeing around today. Brands and customers alike all want to feel as if they are contributing to a … Continued
Pop-up shops are popping up everywhere – at tradeshows, restaurants, concerts and even as a store within a store. With brick-and-mortar costs on the rise and traditional retail struggling, big brands have started to recognize the power of the pop-up. Look to the likes of Target’s Bullseye Bazaar and Amazon’s Treasure Truck for examples of … Continued
While visions of sugarplum fairies might not be dancing in your head just yet, end of year holiday gift giving will be here before you know it! Now’s the time for your clients to start thinking about acknowledging, recognizing and appreciating a job well done or celebrating team accomplishments. Our 2018 Gift Giving Guide features … Continued
A uniform is no longer simply an outfit of nondescript clothing we have to wear. In today’s world, a uniform has evolved into something so much more. It has transformed into a You-Niform. The tables have turned when it comes to trends. As we continue to live in a world of information overload and social … Continued