The Nike Swoosh. The OGIO O. The New Era flag. If you’re helping clients with gifting occasions, employee recognition ideas, special events or even good old uniforming, sometimes nothing but a retail brand-name style—and its immediately recognizable logo—fits the bill. Retail looks pack a punch with end-users thanks to their perceived higher value. Pairing a retail-brand … Continued
Whether mixing up cocktails or showing off a favorite hangout spot, branded t-shirts, hats, hoodies and other merchandise are super popular in restaurants, pubs and bars. For many, where they eat and drink is just as important as what they eat and drink. And they want to show off the cool places where they clinked … Continued
In recent years, one of the hot buzzwords used to describe marketing is authenticity. More likely than not, if you were to attend a marketing conference at least one of the speakers would say how important “authenticity” is—there might even be an entire panel discussing the importance of “authenticity” in marketing. But what actually is … Continued
According to Fortune, 51% of consumers make their shopping purchases online. For most of us, this statistic isn’t particularly surprising. It’s difficult to find people who don’t buy things online and we might even know those who only shop online. Some of us love the convenience of front-door delivery, while others appreciate being able to … Continued
My friend told me a story recently about a trip she took Montana. The sky was blue and seemed to last forever. The mountains were everything you expect as winter transitions to spring – the perfect mix of snow-capped glory and granite. The weather was brisk but the air was clean and refreshing. She lives … Continued
Some things are just better together. Peanut butter and jelly. Chips and dips. Nike and golf. When your client pairs their logo with a well-known retail brand it can lead to a similar magical union, bringing you more sales and your client more attention. But it’s not always easy to convince clients to pay more … Continued
Concert merchandise seemed to peak in the 1980s. Think back to the iconic t-shirts from the period—AC/DC, the Rolling Stones and Guns N’ Roses come to mind. Concert merchandise from the 90s and 2000s don’t leave the same impression. However, a new wave of merchandise from Beyoncé, Justin Bieber, Selena Gomez, Kanye West and One … Continued
With the conventions now behind us, it may feel too late to sell in an election season. Not so! The presidency is but one of many seats up for grabs this Fall. This election cycle will see 469 congressional races, with 436 house and 34 senate seats up for election. If you’re looking to make … Continued
We recently sat down with Rachelle Manning, SanMar’s sporting goods channel manager, for some insider tips on how to enhance sales to schools and teams. Think Outside the Performance Apparel Box When selling to teams the first thought is often to feature on-field and practice pieces, like performance shirts and jerseys. While those are a … Continued
From couch potatoes to moderate runners to kindergarteners on a fundraising mission, 5k races have become popular Saturday morning excursions. Many participants don’t even call themselves runners — they signed on to get a little family fun, some exercise and of course a t-shirt with built-in bragging rights. Pay attention to the calendar of events … Continued