Making Sense of Virtual Tradeshows with John Lindgren and Cindy Crank

September 17, 2020

Making Sense of Virtual Tradeshows with John Lindgren and Cindy Crank

John Lindgren and Cindy Crank are considered to be the driving forces behind SanMar’s tradeshows, which have undergone a significant virtual shift this year in the wake of the COVID-19 pandemic.

In this episode, John and Cindy discuss how the tradeshow industry is reacting and adapting to COVID-19, weigh the pros and cons of physical vs. virtual tradeshows and ponder the future of these events.

THE FINER DETAILS OF THIS EPISODE  

• What has the shift to virtual and remote work been like for John and Cindy?
• What’s it like to attend a virtual tradeshow?
• How do they replicate the feeling of attending one of SanMar’s shows in a virtual environment?
• One benefit a virtual tradeshow provides that its physical counterpart really can’t.
• Looking toward the future of post-COVID tradeshows.

• “As time goes on, these different platforms are getting better and better with their communications and offerings.”
• “What we don’t have in the real world is clicks.”
• “If you have goals of trying to find new products, if you are looking for a specific customer, get all your stuff in order and do your homework ahead of time.”

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