Making Apparel Trends Work for You with Vicki Ostrom

March 11, 2019

Making Apparel Trends Work for You with Vicki Ostrom

Vicki Ostrom is SanMar’s futurist and trend analyst. Technical as that title might sound, what it really means is that she’s responsible for knowing what looks are in, out or about to make big waves in order to ensure that SanMar products are not merely functional but stylish as well.

In this episode, Vicki discusses how she follows trends to keep SanMar and its customers on the leading edge of style and also explores the new arena of e-sports.

THE FINER DETAILS OF THIS EPISODE

• How Vicki analyzes trends and applies them to SanMar’s existing product line.
• Her journey from clothing design to trend analysis.
• How customers can make the best use of Vicki's trend reports.
• Which trend Vicki wishes wouldn’t come back, and one she thought would never take off.
• The surprising intersection of real world and video game fashion.
• The most rewarding part of Vicki's trend editor work.
• Why she doesn't look to the fashion runways for inspiration.
• Where Vicki sees the future of fashion trends heading and why she's optimistic.

• “There are actually a lot of new customers you can serve with your companies now if you just look for them.”
• “I think there's such a hunger out there for people to really be able to understand all of the many, many pieces of information that are out there.”
• “Learning those economic statistics is important so you can reach the customer you're trying to find.”
• “That's really what trend is all about: connecting the dots.”
• “There's a huge range of interests and tastes out there that actually I think you can find enough customers to make it economically viable.”

• The Style Network: http://www.education.sanmar.com/tsn-blog/
• SanMar U homepage: http://www.education.sanmar.com/
• SanMar’s Facebook: https://www.facebook.com/sanmarcorp/
• SanMar’s Twitter: @sanmar_corp
• SanMar’s Instagram: @sanmar_corp