You may have seen our downloadable trend info that we have posted on The Style Network over the past few years. As you know, trends move quickly, so we want change things up a bit. We’re going to bring you updates more often and create a space where we can dive a little deeper into the concepts.

There are any number of places you can get information about trends. We know you’re busy and your first priority isn’t to dig through 30 blogs, social media posts and brand sites every day and try to connect all of the dots. We are here to do the research and analyze the results for you.

Finding trends is part analytics, part statistics and part artform. Luckily, a lot of the data crunching is being done by technology these days. We spend 30% of our time aggregating informational data, 20% of our time analyzing those reports and 50% of our time scanning the world for trends in real time.

Those of us who have the privilege of working in the promotional products industry understand that we don’t do what retail does, so we can’t directly use trend information in the same way.

It is our goal to curate the information that matters most to you – the hard working, driven leaders in our unique industry. We will edit the trends into bite-sized morsels you can consume at your leisure. It can be your afternoon snack, your end-of-day mini vacation, and a little respite from your busy day. Look for new posts every couple of weeks.

We promise to do our best to make each post visually engaging in a candy kind of way, with a nutritional value even your mom can’t deny. We want you to see each post as time well spent – as enjoyable as it is enlightening.

Thank you for coming along with us on this journey. Let’s get started!

Vicki Ostrom
Trend Editor at SanMar