Marketing, as they say, ain’t what it used to be. Influencer marketing has arrived, and it represents an unquestionable shift in the dynamics of brand power and message. “Exposure is no longer the preserve of the rich,” says Al Ramich, CEO of SmallGiants. “You can go viral (and therefore have influence) with no backing, no … Continued
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Active Altriusm: Good For One, Better For All
It feels good to do good. From a solid workout that generates our own power to cleaning up our neighborhoods, we’re finding ways to make getting healthier bodies also contribute to a healthier world. See how the apparel you choose can support your goals for a healthier body and a better world.
Practical Magic: Utilitarian Glamour
What’s the first thing that pops into your mind when you think of something glamorous? Usually when we hear the word “glamour” we envision it in the modern sense — alluring, mysterious, maybe even romantic. There is another, more old-fashioned meaning where glamour is an enchantment — literally a magic spell. But when you think … Continued
Practical Magic: The New Tailored
“It’s still magic, even if you know how it’s done.” – Terry Pratchett – They say that a good magician never reveals how she does her tricks. But what we call “magic” is often just taking everyday objects and doing something surprising with them. A coin is nothing special until you make it disappear. A … Continued
Transformation: An Antidote to Boredom
This summer is not just a time of adventure. It’s also a time of transformation. Find out how we’re jolting ourselves out of a life on pause and bringing joy back into the picture as we explore the first aspect of our time of change. Purposeful Play is an idea incorporating both the adventures of summer and the preparations for returning to school and work scenarios.
Adapt, Survive, Thrive
We often see nature as a wholesome and healing place. Somewhere we can seek refuge from the modern world and get away from it all. And that is true, but the natural world can also be harsh and brutal too. It’s a place where survival of the fittest reigns supreme, though I’d argue that the … Continued
Lifestyles of the Conscious Consumer
A couple weeks ago I spent some time attending the South by Southwest virtual conference. While of course I missed the vibe and in-person experience I was hoping for at SXSW (and the wonderful Austin restaurant scene!), I was amazed by how many more seminars I was able to attend thanks to how easy it … Continued
Connecting To Your Trend
Trends are defined by connections. A trend is not just an interesting data point. It’s not a graph in a media article or a whitepaper on some specific social movement. While we often get caught up in the statistics that explain trends, all that complicated info-wrangling doesn’t mean much without the connections we make to … Continued
Home is Where Your Yard Is
Can a home have four wheels instead of four walls? The Style Network explores the recent boom in campervan and RV living, and how Millennials are taking their show on the road in increasing numbers. From digital nomads to workampers, this is a trend that appeals to the adventurer in all of us.
Adventures in the Shire
Let’s start the new year with a cup of kindness, like we sing about in “Auld Lang Syne.” Let’s talk about the shire. Just using that word should conjure an image in your mind: a safe and cozy neighborhood where everyone watches out for one another. It’s a place where you could live your best … Continued