Our latest trend report is all about choices, a reflection on the idea that the choices we make paint a picture of who we are today. Over the next few months we’ll explore this idea further, giving you insider information on how to make good product choices for yourself and your customers that reflect both the trends we’re seeing and how they apply to you.
Next year, we’re going to be exploring a new world. It’s not exactly a utopia — an imagined place in which everything is perfect — because “perfect” is a lot to ask for. But we’re going to do the best we can, and since we’re going to be creating this world for ourselves, we can … Continued
Trends are defined by connections. A trend is not just an interesting data point. It’s not a graph in a media article or a whitepaper on some specific social movement. While we often get caught up in the statistics that explain trends, all that complicated info-wrangling doesn’t mean much without the connections we make to … Continued
Can a home have four wheels instead of four walls? The Style Network explores the recent boom in campervan and RV living, and how Millennials are taking their show on the road in increasing numbers. From digital nomads to workampers, this is a trend that appeals to the adventurer in all of us.
As we get ready to close the book on 2020, there’s a natural temptation to want to get a peek at what’s coming up. 2020 was full of unique challenges, exciting opportunities and unexpected curveballs, but there’s a whole new book waiting. Can we just glance at the summary on the dust jacket and see … Continued
This past January, Will Welch, Editor-In-Chief of GQ, wrote “This new iteration of GQ might not be for everyone. But especially in this niche-driven era, if you try to be everything to everyone, you end up not being much of anything to anyone.” In the accompanying picture, Will is sitting cross-legged, wearing white jeans, tie-dyed gym socks, … Continued
Here is what Hyperreal Storytelling looks like – but how do you DO IT you ask? Well, here are some ideas and tips:
Emotion in the digital age is our new shared connection. Our joy, wonder, tenderness and sorrow are all wrapped within a crystal-clear image, photographed in evocative lighting and delivered to the palm of our hands. I kind of love it even though I know it can be problematic. To have that much emotion so close … Continued
In 2014, an incredible book came out called Advanced Style by Ari Seth Cohen, followed very shortly after by a documentary of the same name. It followed a number of stylish women of “advanced” age (thus the title) in New York City who dress in what is considered a maximalist way. What strikes me when … Continued
We all know what an emoji is. They are small symbols that have become the language many of us use to communicate with our friends and co-workers. It is a new way that we tell stories today. An extension of this is the very popular Memoji – used on iPhones around the globe. When I … Continued