TSN Blog:

Our relationship with work has never been more complicated, and what we choose to wear to work reflects this complexity. As companies seek to bring workers back into the office, it helps to consider why employees want to work and provide apparel that meets them where they are. The Style Network takes a closer look at the different motivations for employees and what they might want to wear if they’re coming back into the office.

What is ecotherapy, and what does it have to do with apparel trends? When it comes to rebalancing our wardrobes…everything! Find out how trying to be intentional with our experiences in the great outdoors means making sure what we wear is up to the task.

If you’ve ever watched a Sumo match, there’s a word they use when the wrestlers need some encouragement.The gyōji (a Sumo referee) will call out “Hakkeyoi!” in the ring, meaning “Put some spirit into it!” I’ve recently had the chance to present in front of real live people again and although it feels great to … Continued

The last two years have been a true test of our ability to connect – to the world, to our work, to one another and even to ourselves. In that time we’ve found new methods to make and maintain those connections. Let’s look back at the last few months and see where some of those things we’ve been talking about connect to each other, and where we go from here.

Newtopia is a colorful place. Color is how we connect to the clothes we wear and how we express ourselves. As we’re making fresh new choices and building smart, versatile wardrobes, color is one of the most obvious ways that those expressions come to life.

A wardrobe doesn’t need a talking AI or fancy gadgets to be smart. The intelligent options are often the simplest ones, allowing room for easy and dressy to coexist in the same space, emphasizing utility and incorporating separates into smart, cohesive outfits.

Call them what you will: Post-Millennials, Neo-Digital Natives or Zoomers. The most important thing to remember about Generation Z is that they represent a huge, influential group of people. And they’re your next customer. It’s no coincidence that many members of Gen Z also fit right into that new place we’ve been exploring: Newtopia. This … Continued

So, we’ve started a new year. Did you notice? New beginnings mean starting out fresh, and the first color that comes to mind is often green. As a color it creates a visual reminder of nature, health and growth. As a concept, it speaks to our commitments to take better care of the world and the creatures that live in it. Both represent important apparel trends in the year to come.

Next year, we’re going to be exploring a new world. It’s not exactly a utopia — an imagined place in which everything is perfect — because “perfect” is a lot to ask for. But we’re going to do the best we can, and since we’re going to be creating this world for ourselves, we can … Continued

Marketing, as they say, ain’t what it used to be. Influencer marketing has arrived, and it represents an unquestionable shift in the dynamics of brand power and message. “Exposure is no longer the preserve of the rich,” says Al Ramich, CEO of SmallGiants. “You can go viral (and therefore have influence) with no backing, no … Continued